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Instagram comment-to-DM automation, in your voice.

ReplyAtlas auto-sends personalised DMs the moment someone comments — built for creators, brands, and agencies running Instagram at scale.

+ 7-day Growth trial on your first DM

No card needed · set up in 60 seconds

Official Instagram API · Meta App Review approved · No Facebook Page needed

Everyone who comments your keyword gets your link in their DMs.

How it works

3 steps. Live in 60 seconds.

No code. No complexity. Connect Instagram, set a trigger, watch DMs send themselves.

  1. 1

    Connect Instagram

    Click connect and authorise your Instagram Business account. Tokens encrypted at rest.

  2. 2

    Set your trigger

    Pick keywords, story replies, or AI-detected intent. Write the DM template once.

  3. 3

    Watch leads roll in

    Every match → instant personalised DM → scored lead → CRM. While you sleep.

Start free — 1,000 DMs included
Features

Everything you need to grow.

From basic keyword triggers to AI-powered drip sequences — ReplyAtlas scales with your ambition.

Keyword triggers

Match comments against include/exclude lists with sentiment-aware fallbacks.

AI intent matching

Catch comments that mean your keyword — typos, emoji, slang or another language — not just exact matches.

DM keyword triggers

When someone DMs “PRICE” or “GUIDE”, they get your answer instantly. Put the keyword in your bio or Story.

@ Mention trigger

Auto-DM users who tag your handle in their captions or stories. Subscribe to mentions, build a Mention automation, never miss a tag again. Pro.

Follow to unlock

Your link or freebie unlocks once they follow you, so every comment can turn into a new follower.

Email & phone capture

Ask for an email or phone number right in the DM. Each answer is checked, saved to Leads, then your reward is sent.

Carousel DMs

Send up to 10 image cards with buttons in a single DM — perfect for catalogs, courses, and link bundles. Pro+.

AI personalisation

Our AI writes a personalised DM under 180 characters in the comment's own language.

Ad-to-DM funnels

Wire Click-to-IG-Direct ads to dedicated DM flows. Different campaigns, different welcome sequences. Pro+ tier.

DM front door

Ice Breakers + Persistent Menu let visitors tap their way into the right flow. Every chip can fire its own automation. Pro+.

Human-agent inbox

Read and reply to real DM threads in /messages with a 7-day reply window via Meta's HUMAN_AGENT tag. Pro+.

Comment auto-shield

Auto-hide negative comments below your posts using our AI sentiment classifier. Brand-collab-safe by default. Pro+.

A/B testing

Auto-split traffic across DM variants. Winners promoted after 100 sends.

Lead scoring

Score every commenter 0–100 by engagement, sentiment, link clicks, and follower tier.

Viral spike detector

Auto-alert on >100 comments in 60min and switch to a high-volume reply flow.

Post scheduler

Queue Reels, stories, carousels, and feed posts. Auto-publishes at the time you set. One scheduler, every IG surface. Growth and up.

Realtime analytics

Open rates, click-through, conversions — segmented by automation, post, or audience.

Insights tab

Live reach, accounts engaged, profile-link taps, audience demographics, and top Reels — pulled from Meta's Graph API. Pro and up.

CRM sync

Native HubSpot + Google Sheets integration. Every lead lands in your pipeline.

Claude & Cursor (MCP)

Run your account from any AI assistant — create automations, pull leads and analytics, reply to DMs over the Model Context Protocol. Pro.

ReplyAtlas mobile

Run your automations from your pocket.

Everything on the web, in a native iOS and Android app. Set up auto-DMs, watch leads roll in, and reply on the go.

  • Build comment-to-DM automations from your phone in under a minute.
  • Reply to real DM threads and see new leads the moment they land.
  • Push alerts when a post goes viral or an automation needs you.
Pricing

Start free. Scale when you’re ready.

No contracts. Cancel anytime. 2 months free on annual plans.

Starter
Free

Try the comment-to-DM loop, free forever.

  • 1 Instagram account
  • 1,000 DMs included
  • Keyword triggers
  • Template replies
  • Lead pipeline + analytics
Get started — free
Growth
$9/mo

A/B-tested automations that scale every Reel.

  • Up to 3 Instagram accounts
  • 25,000 DMs/month
  • 500 AI credits/month
  • Ask-for-Follow CTA
  • Click-through tracking
  • DM keyword triggers — reply when someone DMs your keyword
  • No ReplyAtlas branding in your DMs
  • AI intent matching — catch comments in any wording or language
  • A/B testing
  • Post scheduler — Reels, stories, carousels
  • Public comment replies
  • Follow-to-unlock rewards
  • Send plain links — no click-tracking redirect
Upgrade to Growth
Popular
Pro
$19/mo

Carousel DMs, drip sequences, CRM sync.

  • Up to 10 Instagram accounts
  • 60,000 DMs/month
  • 1,000 AI credits/month
  • Everything in Growth, plus:
  • Contact tags & segments
  • Collect emails & phone numbers in the DM
  • Sentiment routing + human review inbox
  • Carousel DMs (image cards + buttons)
  • Rich-media DMs — images, video, PDF & galleries
  • Broadcast to segments (in-window)
  • DM front door — Ice Breakers + Persistent Menu
  • Comment auto-shield (hide negative comments)
  • DM drip sequences
  • Story-reply triggers
  • Instagram Live comment triggers
  • Per-language templates
  • Insights — reach, demographics, top Reels
  • HubSpot CRM sync
  • Viral spike alerts
  • Competitor tracking
  • Weekly performance report
  • Public REST API
  • AI reply engine — personalised DMs
Upgrade to Pro
Pro+
$39/mo

Click-to-IG-Direct ad attribution + unlimited scale.

  • Unlimited Instagram accounts
  • Unlimited DMs
  • 5,000 AI credits/month
  • Everything in Pro, plus:
  • Per-ad / per-campaign DM routing
  • Priority email support
  • Click-to-IG-Direct ad attribution
  • Human-agent inbox (7-day reply window)
Contact sales

Prices in USD ($). Cancel anytime.

Compare plans, feature-by-feature

Every tier in one table. Numbers for the metered features, green tick for what’s included, red cross for what’s not.

Feature
Starter
Free
Growth
Mid-volume
Pro
Popular
Pro+
Agencies & scale
Instagram accounts13101,000
DMs1,000 included25,000/mo60,000/moUnlimited
AI credits—500/mo1,000/mo5,000/mo
DM keyword triggers
Email & phone capture in DM
AI intent matching
AI replies
Sentiment routing
A/B testing
Language templates
Drip sequences
Carousel DMs
Rich-media DMs
Broadcast
Post scheduler
Comment shield
Public reply
Follow to unlock
Competitor tracking
Messages inbox
Ad referral attribution
Insights tab
HubSpot sync
API access
FAQ

Frequently asked questions

No. ReplyAtlas is fully no-code. Connect your Instagram account, set keyword triggers, and write the DM template in our editor. AI-personalised replies are live on the Pro+ plan — they rewrite your template using each commenter's exact words and stay inside a per-cycle cost cap.
Latest writing

Guides for Instagram DM automation

Browse the full blog →

Stop missing leads in your comments.

Free plan, 1,000 DMs included, no credit card. You’ll be live in under a minute.

Get started — free