Powered by AI

Instagram comment-to-DM automation, in your voice.

ReplyAtlas auto-sends personalised DMs the moment someone comments — built for creators, brands, and agencies running Instagram at scale.

12,400+
Active creators
350M+
DMs delivered
96%
Delivery rate
4.9★
Avg rating
Keyword matcher
Trigger: “Price”

@user_123

How much is the Price?

ReplyAtlas Auto

Hey! It’s $49/mo. Here is your 20% off link: replyatlas.com/deal

AI personalisation
AI ACTIVE
@design_studio Instagram profile picture commenting on a Reel

@design_studio

“Me encanta este diseño, ¿hacen envíos a España?”

Translating & contextualising…

ReplyAtlas AI

“¡Hola! Sí, enviamos a España. Envío gratuito en pedidos superiores a 50€.”

DM carousel builder

Up to 10 swipeable cards in a single DM.

ReplyAtlas

ReplyAtlas

Instagram automation

Tap a common question

Comment auto-shield

@spam_bot_99

“Check out my profile for crypto gains!! 🚀🚀”

Hidden automatically

Protects your engagement from spam & negativity.

Visual post scheduler
Instagram post preview inside the ReplyAtlas visual scheduler
Scheduled
Post to InstagramOct 24, 10:00 AM
Edit draft
Preview
Mention automation
New mention

@replyatlas check your DM, need help with my account!”

ReplyAtlas Auto

Hey! Thanks for the shoutout. Our support team is checking your account now. 🚀

How it works

3 steps. Live in 60 seconds.

No code. No complexity. Connect Instagram, set a trigger, watch DMs send themselves.

01

Connect Instagram

Click connect and authorise your Instagram Business account. Tokens encrypted at rest.

02

Set your trigger

Pick keywords, story replies, or AI-detected intent. Write the DM template once.

03

Watch leads roll in

Every match → instant personalised DM → scored lead → CRM. While you sleep.

Features

Everything you need to grow.

From basic keyword triggers to AI-powered drip sequences — ReplyAtlas scales with your ambition.

How much is the Price?
I’ve sent you a DM with the full price list! 🚀
TRIGGER: “PRICE”

Keyword triggers

Match comments against include/exclude lists with sentiment-aware fallbacks.

AI engine active
Thinking
Drafting: “Hey Sarah! Based on your last post about the coffee shop…”

AI personalisation

Our AI writes a personalised DM under 180 characters in the comment's own language.

New summer course carousel DM card — ReplyAtlas creator example

New Summer Course

View details
Agency-tier carousel DM card preview

Carousel DMs

Send up to 10 image cards with buttons in a single DM — perfect for catalogs, courses, and link bundles. Pro+.

Instagram ad creative routed into a Welcome DM via Click-to-IG-Direct
IG Ad
routes
Welcome DM

Ad-to-DM funnels

Wire Click-to-IG-Direct ads to dedicated DM flows. Different campaigns, different welcome sequences. Pro+ tier.

Choose a topic

Pricing 🏷️Contact 📩Portfolio 🎨Demo 🎥

DM front door

Ice Breakers + Persistent Menu let visitors tap their way into the right flow. Every chip can fire its own automation. Pro+.

NEGATIVE SENTIMENT DETECTED
shielded

Comment auto-shield

Auto-hide negative comments below your posts using our AI sentiment classifier. Brand-collab-safe by default. Pro+.

Sun
Mon
Scheduled Instagram post on Tuesday in the ReplyAtlas weekly calendar
Tue
Wed

Post scheduler

Queue Reels, stories, carousels, and feed posts. Auto-publishes at the time you set. One scheduler, every IG surface. Growth and up.

@replyatlas tagged you!Story mention
“Thanks for the shoutout! 🎁”

@ Mention trigger

Auto-DM users who tag your handle in their captions or stories. Subscribe to mentions, build a Mention automation, never miss a tag again. Pro.

Can you help me with my order?
Sure! Looking it up now…
Human agent · 7-day window

Human-agent inbox

Read and reply to real DM threads in /messages with a 7-day reply window via Meta's HUMAN_AGENT tag. Pro+.

Reach · 7d

Insights tab

Live reach, accounts engaged, profile-link taps, audience demographics, and top Reels — pulled from Meta's Graph API. Pro and up.

87
@hot_leadEngaged · clicked · followedHot

Lead scoring

Score every commenter 0–100 by engagement, sentiment, link clicks, and follower tier.

Viral spike · 142 comments / 30m

Viral spike detector

Auto-alert on >100 comments in 60min and switch to a high-volume reply flow.

A · 42%
B · 78%
Winner →

A/B testing

Auto-split traffic across DM variants. Winners promoted after 100 sends.

sync
G·S

CRM sync

Native HubSpot + Google Sheets integration. Every lead lands in your pipeline.

Live
2,184
DMs
63%
Open
21%
CTR

Realtime analytics

Open rates, click-through, conversions — segmented by automation, post, or audience.

OwnerFull
EditorEdit
ViewerRead
yourbrand.com
Soon

White-label & RBAC

Soon

Pro+ tools: branded subdomains, client workspaces, and role-based permissions.

Loved by creators

Real results from real people.

12,000+ Instagram creators and brands trust ReplyAtlas to grow their business.

★★★★★

ReplyAtlas paid for itself in three days. We captured 412 qualified leads from a single Reel that went viral overnight.

SM
Sofia Martinez
@sofiamartinez
84K followers
★★★★★

The AI replies are eerily good. Customers think they're talking to my assistant, not a bot.

JO
James Okafor
@james.ok
21K followers
★★★★★

Cancelled three other tools after switching. Lead scoring + HubSpot sync alone is worth the Pro plan.

PN
Priya Nair
@priya.creates
157K followers
★★★★★

We run 14 client accounts on the Pro+ plan. White-label dashboards keep our brand front and centre.

LW
Lucas Weiss
Weiss Social Co.
Pro+ · 14 clients
★★★★★

Setup took 60 seconds. Three minutes later I had a DM in my inbox from a real customer who'd just commented.

AD
Amara Diallo
@amaradiallo
9K followers
★★★★★

Sentiment routing is genius. Negative comments go to me, everything else stays automated.

NC
Noah Chen
@noahc.photo
32K followers
★★★★★

ReplyAtlas paid for itself in three days. We captured 412 qualified leads from a single Reel that went viral overnight.

SM
Sofia Martinez
@sofiamartinez
84K followers
★★★★★

The AI replies are eerily good. Customers think they're talking to my assistant, not a bot.

JO
James Okafor
@james.ok
21K followers
★★★★★

Cancelled three other tools after switching. Lead scoring + HubSpot sync alone is worth the Pro plan.

PN
Priya Nair
@priya.creates
157K followers
★★★★★

We run 14 client accounts on the Pro+ plan. White-label dashboards keep our brand front and centre.

LW
Lucas Weiss
Weiss Social Co.
Pro+ · 14 clients
★★★★★

Setup took 60 seconds. Three minutes later I had a DM in my inbox from a real customer who'd just commented.

AD
Amara Diallo
@amaradiallo
9K followers
★★★★★

Sentiment routing is genius. Negative comments go to me, everything else stays automated.

NC
Noah Chen
@noahc.photo
32K followers
Pricing

Start free. Scale when you’re ready.

No contracts. Cancel anytime. 2 months free on annual plans.

Starter
Free

Try the comment-to-DM loop, free forever.

  • 1 Instagram account
  • 1,000 DMs/month
  • Keyword triggers
  • Template replies
  • Lead pipeline + analytics
Get started — free
Growth
$9/mo

A/B-tested automations that scale every Reel.

  • Up to 3 Instagram accounts
  • 25,000 DMs/month
  • Ask-for-Follow CTA
  • Click-through tracking
  • A/B testing
  • Post scheduler — Reels, stories, carousels
Upgrade to Growth
Popular
Pro
$19/mo

Carousel DMs, drip sequences, CRM sync.

  • Up to 10 Instagram accounts
  • 60,000 DMs/month
  • Everything in Growth, plus:
  • Contact tags & segments
  • Sentiment routing + human review inbox
  • Carousel DMs (image cards + buttons)
  • Rich-media DMs — images, video, PDF & galleries
  • Broadcast to segments (in-window)
  • DM front door — Ice Breakers + Persistent Menu
  • Comment auto-shield (hide negative comments)
  • Public comment replies
  • Follow-to-unlock rewards
  • DM drip sequences
  • Story-reply triggers
  • Instagram Live comment triggers
  • Per-language templates
  • Insights — reach, demographics, top Reels
  • HubSpot CRM sync
  • Viral spike alerts
  • Competitor tracking
  • Weekly performance report
  • Public REST API
Upgrade to Pro
Pro+
$39/mo

Click-to-IG-Direct ad attribution + unlimited scale.

  • Unlimited Instagram accounts
  • Unlimited DMs
  • Everything in Pro, plus:
  • Per-ad / per-campaign DM routing
  • Priority email support
  • AI reply engine — personalised DMs
  • Click-to-IG-Direct ad attribution
  • Human-agent inbox (7-day reply window)
Contact sales

Prices in USD ($). Cancel anytime.

Compare plans, feature-by-feature

Every tier in one table. Numbers for the metered features, green tick for what’s included, red cross for what’s not.

Feature
Starter
Free
Growth
Mid-volume
Pro
Popular
Pro+
Agencies & scale
Instagram accounts13101,000
DMs per month1,00025,00060,000Unlimited
AI replies
Sentiment routing
A/B testing
Language templates
Drip sequences
Carousel DMs
Rich-media DMs
Broadcast
Post scheduler
Comment shield
Public reply
Follow to unlock
Competitor tracking
Messages inbox
Ad referral attribution
Insights tab
HubSpot sync
API access
FAQ

Frequently asked questions

No. ReplyAtlas is fully no-code. Connect your Instagram account, set keyword triggers, and write the DM template in our editor. AI-personalised replies are live on the Pro+ plan — they rewrite your template using each commenter's exact words and stay inside a per-cycle cost cap.
Latest writing

Guides for Instagram DM automation

Browse the full blog →

Stop missing leads in your comments.

Free plan, 1,000 DMs/month, no credit card. You’ll be live in under a minute.

Get started — free